Why does a landline make a difference in a serious business environment? Just like an address – physical, e-mail or web – it identifies you with far greater professionalism. It also adds a note of stability and business vision. Today, when mobile telephony is everywhere in our lives, people still like to call a landline number to find out about a service or product.
Why is a landline number still desirable?
- Business credibility, in the sense that it shows you are available.
- A higher level of security. Mobile connections run on radio frequencies that can potentially be intercepted, which could make your confidential data available to third parties.
- Use of all the advanced features of a phone system – for example call recording, forwarding, interactive voice menus and sending faxes by e-mail.
Availability
A landline automatically shows your clients and partners that you are available to them at any time, even if you are not physically there. With the advanced features of a phone system you can easily set how an incoming call is handled. If you can’t answer at that moment, the system can automatically forward the call to a destination you choose. An interactive voice menu can offer the caller another option, such as leaving a voicemail that will later be sent to your e-mail address.
Separate private and business communication
If you have set aside certain numbers exclusively for business communication, a landline makes it easier to balance private and business life. You can give yourself and your team a virtual reception, i.e. secretarial functions designed the way you want. Such a professional approach will immediately show your clients the strength of your business.
Manage your data
Detailed call records with a large number of parameters are an extremely powerful tool that can help you create further business strategies. Such data can be integrated into various CRM tools, so you can track how a particular client, or a whole category of clients, has been approached. All of them are potential users of the services or products you offer. With landline systems that use internet protocols, you can have all of this in one place, and the data will be working for you all the time.
Optimising your business phone system
Landline telephony over internet protocols (VoIP) is highly developed today. You can easily avoid large upfront investment in business telephony by structuring your telephony vertically. You can do this, for example, with one “primary” line where the caller is greeted by a recorded message you have put together. It then offers the caller various options through an “interactive voice menu”. Finally, you route the call to the right person – Accounting, Sales, Complaints and so on… Such things are solved most easily, most elegantly and ultimately most cheaply with landline telephony and its related technologies.
The potential of a virtual office
If you are thinking about business opportunities abroad, you can rent a phone number in that country. That way you can present yourself as calling from that country while actually being in your home country. With this approach, costs are lower from the start and the potential for business success is significant, because you will reach the people you want more easily and quickly. This process is also extremely simple and fast: your new number is linked to your phone line and is ready to use. This opens up a large number of advanced options offered by a landline over internet protocols – and still at a very affordable price for you as a customer.
Finally, mobile number vs landline number
Mobile telephony will certainly always be used – whether for your private or business number, mobility is everywhere. However, having a landline number is something that will immediately be associated with your company, in the same way as your physical address, web address and so on. When someone calls you on a landline number, they know straight away that the call will be answered professionally, and you won’t be just “the person holding the phone”. You will come across as a representative of the entire company and business. A landline gives the impression of an office, an organisation and a clearly defined line of business. And finally, even if you already use mobile telephony, you can use all these advantages through it too. Today you can install an app on your smartphone that “simulates” a landline phone – all you need is the internet.
